Strengtheners / Reconstructors

Nioxin Scalp and Hair Care Systems


The newly reinvented Nioxin Scalp and Hair Care Systems include six ranges developed to target hair shedding due to breakage and contain a bevy of exclusive ingredients including BioAMP to provide thicker-looking locks, SmoothPlex to bestow moisture balance and Transactive Delivery System to nix follicle-clogging sebum.

Customer Testimonial


We got this inspiring story from Pamela Smith, and just had to share it with you! For more info, visit Pravana.com.

Hi!  I lost nearly all of my hair during my recent battle with Cancer.  I ended Chemo the first Wednesday in November, 2010 and I was so worried it would take months and months for my hair to grow back.

Agadir Argan Oil Moisture Masque


Say adios to dull winter strands with Agadir Argan Oil Moisture Masque. Keratin protein, argan oil and vitamin E revitalize and strengthen, restore shine and protect against color fade.

Awapuhi Wild Ginger - The Experience


So I was fortunate enough to be invited to try out the new Paul Mitchell Awapuhi Wild Ginger in-salon treatment this past weekend during the company's annual Gathering. Let me be the first to say, I was initally dubious as I mistakenly thought, "Oh no, not another keratin treatment!" But this is not that kind of treatment. Rather, it is imbued with patented KeraTriplex, a blend of three proteins derived from sheep's wool.

Sneak Peek! Paul Mitchell Awapuhi Wild Ginger


Thirty years in the making, Awapuhi Wild Ginger by Paul Mitchell is a brand-new line that harnesses the hydrating and healing properties of the Awapuhi ginger plant. What's more, a two-phase, in-salon service strengthens, repairs and prevents future damage with patented KeraTriplex, a blend of three keratin proteins derived from New Zealand sheep's wool. Hair is left shinier, healthier and stronger. Available in September, 2010.

The Elements


We've rounded up top hair, skin and nail savers to arm clients for summer's battle against the elements.

Eugene Perma Cycle Vital


Fresh out of France, the Eugene Perma Cycle Vital line is segmented based on a plant's life cycle.

Macadamia Natural Oil Healing Treatment


Go nutso for Macadamia Natural Oil Healing Oil Treatment, which blends macadamia and argan oils to improve manageability and impart extreme radiance.

Seeing Stars!


Jordin Sparks

Eufora Beautifying Serum


Is it a scalp treatment? A hair therapy? A skin moisturizer? It's Eufora Beautifying Serum, and it's all of these and more! Blending pure tonka bean, grapefruit, lemon, orange and geranium essential oils, the treatment oil delivers anti-inflammatory and moisturizing benefits.

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